New Developments

It has been a busy summer!  I have enjoyed my fair share of boating trips, business travel and just plain summer fun.  While I have been hard at work and play, I have also been working on a few things in the interwebs. ClassicalCues.Blogspot.com

So for my 9-5  (more like 6:30am - 11:00pm)  I have been tossing around the idea of starting a licensing-centric blog.  DUH- I already have one of those- but this would be a more refined, professional concoction of randomness than the fine blog you are currently reading.  This would be a kinder, gentler blog. (well, right now- it's more like a blog-ette)  This blog would be centered on the licensing of music... specifically Classical music, but not confined to the genre specifically.  There will ultimately be a great deal of cross-posting as many of the topics I cover there will be of interest to Is This Binding.  Plus I have high hopes that having another presence in the blogosphere will help drive traffic to my other muse, NaxosLicensing.com .  that site is still under construction- but will ultimately be a one-stop destination for licensing Classical, World and Jazz music for film, TV, advertising, etc.

Naxos Music Library

I am also quite proud to say that the Naxos Music Library- the product for which I was originally hired at Naxos has now officially come of age.  In just 5 years it now features more than 500,000 tracks (that's a HALF MILLION- people!!!) of Classical, Jazz, Folk, World, Jazz, and Rock music...  a virtual college music library/public library music collection!  In that time- we have also managed to make sure that this service has matriculated to the very top research institutions in the world!  Basically every major University you can name is a subscriber and a great deal of public libraries are as well.  It is now utilized in more than 28 different countries! <proud papa moment>  If you havent ever checked it out- be sure to go take a look... there is free trial access available... take it for a test-drive.

Ok- that's all for now...  Til next time

Orchestral composition VS Band composition... what's a writer to do?

Ever wonder about how composers feel about band music??  Well, read this from John Mackey: "If you’re a composer who grew up wanting to write orchestra music, and you listened to Barber rather than Grainger, you probably start with the attitude that you should be writing orchestra music, and band somehow isn’t the goal. So, you marry Orchestra. Orchestra is hot. Okay, maybe not hot, but at least she’s the kind of hot that you know you should like. At the very least, she’s very pretty. And she’s really, really smart, and speaks, like, seven languages, and she knew everybody (but she only ever wants to talk about Beethoven). But you quickly realize that Orchestra thinks she’s better than you, and she acts like every minute she spends with you is come kind of charity work. You get her gifts, and shower her with attention, but you soon realize that she doesn’t appreciate you at all, and she’s neglectful, and at worst, abusive.

And then one day, you meet Band at a party.

“What do you do?” she asks. “Um, I’m a composer,” you reply, expecting little reaction, but Band lights up and exclaims, “oh my God, that’s HOT! Do you have any music I can play? The newer, the better! Let me get you a drink!”

Band is loud. She’s not quite as pretty as Orchestra, and she’s a bit, shall we say, bigger-boned, but she has that truly “hot” aspect to her that Orchestra never had. And most importantly, Band loves what you do. Whereas it was like pulling teeth to get Orchestra to look at your new music (and if she looked, she was generally not impressed, often comparing you unfavorably to one of her many ex’s — like Dvorak), Band thinks it’s awesome. Band tells you things like “you’re special and perfect and I’ll appreciate you and your music like Orchestra never has, and never will.”

What is Composer supposed to do?! Did I mention how loud and boisterous Band is? (Let’s say she’s a screamer. Totally your type.) You have a blast when you’re with her, and your friends agree that she’s a lot cooler than Orchestra, and they see how she treats you much, much better. How can Composer not be expected to stray?

Luckily for Composer, he figured this out around the age of 30, and not much, much later. He just feels bad for all of the other Composers who haven’t yet caught on and left their dysfuncional, abusive relationships."

John's great works can be heard on a number of my Naxos Wind Band Classics recordings...  He also has a great blog that you ought to visit...

Top 10 best ideas in Classical Music- a review

Sorry for the feast and famine blog posts, but I am especially motivated this week. I was delighted when a colleague sent me a link to a new classical music blog (well at least new to me). This blog, "The Dutch Perspective" written by Marc Van Bree is a refreshing take on cultural affairs and PR from the perspective of a non-profit PR and social media specialist. Not only did the title of his latest blog post excite me, but the content was quite exciting as well. The title, "The ten best ideas in classical music online" says it all, but as I read his David Letterman top 10 list, I realized that I (moreover Naxos) have much to do with several of the initiatives mentioned in the list.

If you are curious about the whole list, please feel free to read it and Marc's other posts here.

I will spare you the details and go into the movements and initiatives that I/we had something to do with. Baltimore Symphony Orchestra gives away memberships to Naxos Music Library with subscriptions to the new season

"The BSO enthusiastically proclaims “Imagine leaving a concert and wanting to go right home and hear your favorite parts of the music again and again…Well now you can!” on its Web site. And rightly so. This is a perfect example of a smart collaboration that adds value to the orchestra experience." ## That's right folks. We did it! We are partnering with not only the BSO, but a slew of other great Symphonies to offer the highly acclaimed Naxos Music Library as a value-add to season tickets purchases. The opportunity to work with these great orchestras offering this value for their subscribers has been a wonderful experience. Hopefully more will jump on board for next season!

Keeping Score / Beyond the Score

"Although they have distinct differences, I would put the San Francisco Symphony’s Keeping Score programs and the Chicago Symphony’s Beyond the Score programs in the same category of innovation. If it wasn’t for the negative connotations, I would be tempted to use the term “infotainment” to describe the presentations. Check them out and see how you would describe them." ## While I have nothing to do with the beyond the score project (which I think is a phenomenal endeavor), I have worked with the good folks at the San Francisco Symphony on their initiative for a few years now providing licensed music for their educational CDs and am glad that their series is garnering recognition. Classical music on Twitter (Toronto Symphony, Aspen Music Festival, London Symphony, Atlanta Symphony)

## Along with these great Symphonies, Naxos also has several Twitter accounts. We have found that these are a great way to connect with our customer base. In case you were wondering, you can follow the official Naxos Twitter account, Naxos Direct, Naxos Music Library account, or my personal account.

I think it's pretty exciting that we are involved with 3 out of 10 of these initiatives. I enjoy being a part of a forward-thinking leader in the Classical Music World. That's all for now.

Top 10 Ad Songs of the 2008

While Advertising Age just published their list of top Ad songs of 2008, I thought it might be fitting to publish the unofficial Naxos Records top Licensed Classical works for Advertising, Film and TV of 2008. (click the links to see the ads)

So without further adieu,

*  HP Touchsmart  

Four Seasons: Concerto No. 2 in G Minor, RV. 315 "Summer": Presto by Antonio Vivaldi

*  Axe Shower Gel… So Cute   

Sleeping Beauty: Valse by Pyotr Ilyich Tchaikovsky

*  Tropic Thunder
The 4 Seasons: Violin Concerto in F Major, Op. 8, No. 3 RV 269, "La primavera" (Spring) I. Allegro by Antonio Vivaldi

*  Valkryie
Der Ring: Act III: Ride of the Valkyries by Richard Wagner

*  Milk
Tosca: Act III: Presto, su! Mario! Mario! by Giacomo Puccini

*  Hellboy 2: The Golden Army
Violin Sonata No. 9 in A Major, Op. 47 "Kreutzer" by Ludwig Van Beethoven

*  Horton Hears A Who!
Der Ring: Act III: Ride of the Valkyries by Richard Wagner

*  Halloween
English Suite No. 3 in G minor, BWV 808 by J.S. Bach

*  Charlie Wilson's War
Farewell of Slavianka by Vasiliy Agapkin

*  Made of Honor
Lohengrin, Act III: Wedding March (arr. For organ) by Richard Wagner

 

 

Enjoy these and learn more about licensing music from Naxos by clicking the logo below or going to www.NaxosLicensing.com

-Randall