We are breaking tradition a bit this Monday with the new Beastie Boys video... Started as a music video- turned into a short film featuring the likes of Seth Rogin, Elijah Wood, Danny McBride, Susan Sarandon, Will Arnet, Ted Danson, Steve Buscemi, Will Ferrell, John C. Riley, and Jack Black... freaking hilarious. If you don't have 30:00 to spare- I highly recommend you fast forward to 14:00.
Best long-form music video since "Thriller" IMHO
Also one hell of a viral marketing campaign.